Guides

The AEO and AI Search resource

Practical guides for SEO professionals navigating AI search, AEO, GEO, and AI crawlers. Written to answer the question directly, not to fill a page.

Fundamentals

What is Answer Engine Optimisation (AEO)?

Answer Engine Optimisation (AEO) is the practice of making your content readable and citable by AI search platforms. Learn what it is, why it matters, and what to do first.

4 min read

Fundamentals

What is GEO (Generative Engine Optimisation)?

Generative Engine Optimisation (GEO) is the practice of making your content usable and accurate when AI systems generate responses about your topic. Learn what it covers and how it differs from AEO and SEO.

4 min read

Fundamentals

AEO vs SEO: What is Different in 2026?

AEO and SEO share some fundamentals but optimise for different systems. Here is exactly where they overlap, where they diverge, and what that means for your day-to-day audit work.

5 min read

AI Crawlers

What is llms.txt and Should You Add It to Your Site?

llms.txt is a plain text file that tells AI systems how to use your content. Learn what it is, what it contains, how to create one, and whether it is worth adding to your site right now.

5 min read

AI Crawlers

How to Audit Your robots.txt for AI Crawler Access

Most robots.txt files were written before AI crawlers existed. Here is how to check yours, which user-agent strings to look for, and exactly what to fix if AI crawlers are blocked.

5 min read

AI Crawlers

The Complete List of AI Crawlers in 2026

A reference list of every active AI crawler user-agent string in 2026, which platform each one belongs to, and what it is used for. Use this to audit and update your robots.txt.

6 min read

Content Strategy

How AI Search Decides What to Cite

AI platforms like ChatGPT, Perplexity, and Gemini do not cite content at random. Here is how the citation decision works and what you can do to influence it.

5 min read

Content Strategy

What Makes Content Answer-Ready for AI

Answer-ready content is written to be extracted and cited, not just clicked. Here is what separates content AI platforms use from content they skip.

5 min read

Content Strategy

How to Optimise for ChatGPT and Perplexity

ChatGPT and Perplexity retrieve and cite web content differently. Here is what each platform looks for and the specific changes that increase your chances of appearing in their answers.

6 min read

Technical

How Schema Markup Affects AI Citations

Schema markup helps AI platforms understand who you are, what you publish, and whether to cite you. Here is what to implement and what to prioritise.

5 min read